About Productlift

Who We Are

Headquartered in Vancouver, BC, we help revenue focused teams convert better and faster with product usage data that illuminates the dark zone of the their buyer journeys.

Meet The Team

Vlad Terelesky

Co-founder, CEO

Nick Boariu

Co-founder, COO

Jox Toyod

Co-founder, CTO

Our Advisers

Pieter Dorsman

CEO of Redpeaks Management 
CFO of E-Fund

Craig Ryomoto

Revenue and Growth Executive
CRO of Thinkific

Karan Mavai

Investment Director,
TELUS Ventures

Tyler Douglas

SaaS Executive, Entrepreneur
Former CMO, Vision Critical

Our Culture

Trust and openness

We believe in each other, in communicating with candor, in being transparent, vulnerable, and honesty. No matter what, Trust is the foundation of a strong organization and culture.

Entrepreneurial mindset

Entrepreneurial spirit We believe in taking action without command. We dare to take risks, we take ownership of our actions, and we analyze our results for the overall mission.

Simple, not simplistic

Making complex things easy to understand takes a lot of thought and work. That’s the core of the problems we are trying to solve. It’s tough, but worth it!

Constructively upfront

We achieve better results when we work together and communicate openly. We come from a place of respect, empathize with others and always look for ways to help.

Who is on a team matters less than how the team members interact, structure their work, and view their contributions


Are we working on something that is personally important for each of us?

Structure and clarity

Are goals, roles, and execution plans on our team clear?


Do we fundamentally believe that the work we’re doing matters?


Can we count on each other to do high quality work on time?

If this is you