I'm Nick Boariu, a Product and Marketing Tech Executive based in Vancouver, Canada. I currently invest in early-stage SaaS startups and consult on product and growth strategies at Umamii and CouchPeel.

With a background bridging Product Management and Marketing, I'm passionate about building products that solve real-world problems. My journey includes leading the inbound growth strategy at Procurify, where we built the engine that drove 90% of revenue, scaled from $0 to over $5M ARR, and helped secure a $1.2M Seed round backed by Mark Cuban.

At Visier, I managed enterprise demand generation programs that increased SQLs by 300% YoY for six-figure ACV deals. I then built the growth engine from the ground up at StandardFusion, strategically repositioning the product to achieve 230% YoY ARR growth, scaling from $500k to over $4.5M ARR with an 8.9x return on ad spend.

My philosophy is simple: constantly learn, experiment, and focus on delivering value.

Building with AI

This site serves as my personal playground to explore the intersection of AI, Automation, and Software Development. I am actively using AI to build software, automate complex workflows, and bring new ideas to life at the speed of thought.

Here, you'll find my thoughts on:

• Product Strategy: How to build things people actually want.
• B2B SaaS Growth: Scaling inbound revenue engines through data-driven operations.
• Tech Stack: Experiments with Agent Management Systems and modern web tools.

I'm always open to discussing new ideas, tech trends, or business opportunities. Get in touch with me here.