Targeting Advertising offers several benefits, but the biggest is targeting. Targeting is the ability to show your ad to people with very specific interests — namely, people who are interested in your products and services. Traditional advertising requires that you search for potential customers. Online advertising reverses this by letting potential customers find you. We’ll go over exactly how...
Branding with the Display Network
The Display Network is a collection of partner websites and specific Google websites — including Google Finance, Gmail, Blogger, and YouTube — that show AdWords ads. This network also includes mobile sites and apps. If you’ve ever seen an AdWords ad on your favourite news site or in your Gmail account, and wondered how it got there, now you know: Websites like these are part of the Google Display...
Google Mobile Playbook Second Edition
Mobile is more central to success than ever before. Most execs know this, but they get hung up on exactly what to do and how to do it. This is the message from Google’s second version of their The Mobile Playbook. Essentially, Google is offering the latest best practices and strategies for winning in mobile and this mobile playbook talks about how to address certain issues such as the price...
AdWords Discontinues Offers Extensions
On November 1st, 2013 Google AdWords platform stopped support of Offers Extensions. The Offers Extension allowed advertisers to showcase in-store coupons, deals, and discounts. Starting on November 1, 2013, we will no longer support offer extensions in AdWords. On that date, offer extensions will stop showing in your ads and offer extensions reporting will stop showing in your account. No action...
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