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How to make a simple and easy video case study
Video case studies are excellent at helping customers choose your product over your competitors.
Is Traditional B2B Sales and Marketing Obsolete?
I’ve been in the B2B SaaS space for nearly a decade and throughout that time the primary goal set before me
Where are B2B SaaS marketing budgets trending in 2022?
In response to COVID-19, budgets were cut, allocated to pure digital channels, and work moved to in-house.
What Marketers Need to Know About Information Security
Marketing leaders will need to ensure they are aware and follow the latest information security for their organizations to prevent cybersecurity
What Google search automation means for advertisers
At Google’s Search On event, they shared how innovations in AI are more efficiently empowering people to tackle complex tasks. What
Marketing in the Age of Automation
What do CMO’s want? Revenue growth, profit, acquiring new customers in a particular segment. Marketing only delivers it’s full potential when
Say Hello to Google Analytics 4
What’s new with Google Analytics? A new generation of Google Analytics is here to help improve measurement needs. This new property
What is Microsoft Clarity and is it worth using?
Microsoft’s Webmaster Tools team have released a series of Web Analytics tools they’ve packaged together and named Microsoft Clarity. The free-to-use
How to talk to users and validate product feature requests
Why you should interview your users Talking to users at all stages of your company, particularly at an early-stage is critical