Operations
Is Traditional B2B Sales and Marketing Obsolete?
Sales and marketing teams have been pushed to become more integrated so that they can provide a seamless customer buying journey and align metrics and data.
A B2B SaaS Marketer's Blog
Categories
Startup
Where are B2B SaaS marketing budgets trending in 2022?
In response to COVID-19, budgets were cut, allocated to pure digital channels, and work moved to in-house.
Operations
What Marketers Need to Know About Information Security
Mitigating risk is important, but marketing leaders need to comply to the every growing and changing compliance regulations that protects user data and privacy.
Search
What Google search automation means for advertisers
At Google’s Search On event, they shared how innovations in AI are more efficiently empowering people to tackle complex tasks. What does that mean and
Search
Marketing in the Age of Automation
What do CMO’s want? Revenue growth, profit, acquiring new customers in a particular segment. Marketing only delivers it’s full potential when you understand and optimize
Analytics
Say Hello to Google Analytics 4
What’s new with Google Analytics? A new generation of Google Analytics is here to help improve measurement needs. This new property was briefly known as
Analytics
What is Microsoft Clarity and is it Worth Using?
Microsoft’s Webmaster Tools team have released a series of Web Analytics tools they’ve packaged together and named Microsoft Clarity. The free-to-use analytics product is a
Startup
How to talk to users and validate product feature requests
Why you should interview your users Talking to users at all stages of your company, particularly at an early-stage is critical and hugely impactful. How
Advertising
How to enhance creativity when refreshing advertising creative
Best practices on how to stir creativity to think up new advertising creative for B2B SaaS campaigns.