A B2B SaaS Marketer's Blog


Marketing in the Age of Automation

What do CMO’s want? Revenue growth, profit, acquiring new customers in a particular segment. Marketing only delivers it’s full potential when you understand and optimize

google analytics 4

Say Hello to Google Analytics 4

What’s new with Google Analytics? A new generation of Google Analytics is here to help improve measurement needs. This new property was briefly known as


What is Microsoft Clarity and is it Worth Using?

Microsoft’s Webmaster Tools team have released a series of Web Analytics tools they’ve packaged together and named Microsoft Clarity. The free-to-use analytics product is a


Benefits of Online Advertising

Targeting Advertising offers several benefits, but the biggest is targeting. Targeting is the ability to show your ad to people with very specific interests —


Branding with the Display Network

The Display Network is a collection of partner websites and specific Google websites — including Google Finance, Gmail, Blogger, and YouTube — that show AdWords