Analytics
Google Academy and the importance of Learning Management Systems
How To Update Your Digital Marketing Tactics and Strategies As a Digital Marketer, my professional landscape is always evolving. Every year I learn some new
A B2B SaaS Marketer's Blog
Categories
Advertising
Benefits of Online Advertising
Targeting Advertising offers several benefits, but the biggest is targeting. Targeting is the ability to show your ad to people with very specific interests —
Advertising
Branding with the Display Network
The Display Network is a collection of partner websites and specific Google websites — including Google Finance, Gmail, Blogger, and YouTube — that show AdWords
Startup
Google Mobile Playbook Second Edition
Mobile is more central to success than ever before. Most execs know this, but they get hung up on exactly what to do and how
Advertising
What Happened to AdWords Offer Extensions?
Offer Extensions didn’t disappear—they evolved. Here’s what happened to them and how to use Promotion Extensions in Google Ads today.