How to Build Smarter Remarketing Lists with GA4 and WordPress
Use WordPress categories, GA4, and GTM to automate high-intent remarketing audiences for search and social campaigns.
April 9, 2024
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Category: Analytics
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Privacy, Trust, and the New Rules of Modern Marketing
Why trust, privacy, and consent-based data strategies are shaping the future of marketing in a cookieless world.
December 7, 2023
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What’s the State of Video Marketing in 2023?
Wistia’s video marketing report analyzes video data from 2013-2022 to see long-term trends and changes for 2023.
March 1, 2023
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Building a Strong First-Party Data Measurement Plan
Google’s research shows that companies can link first-party data sources, they generate 150% revenue from a single ad placement.
November 4, 2022
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Say Hello to Google Analytics 4
What’s new with Google Analytics? A new generation of Google Analytics is here to help improve measurement needs. This new property was briefly known as
March 26, 2021
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What is Microsoft Clarity and is it Worth Using?
Microsoft’s Webmaster Tools team have released a series of Web Analytics tools they’ve packaged together and named Microsoft Clarity. The free-to-use analytics product is a
December 10, 2020
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Google Academy and the importance of Learning Management Systems
How To Update Your Digital Marketing Tactics and Strategies As a Digital Marketer, my professional landscape is always evolving. Every year I learn some new
May 25, 2020
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