Tag: B2B SaaS

• Jan 10, 2022 • Leadership • 3 min read

  Where are B2B SaaS marketing budgets trending in 2022?

  An analysis of B2B SaaS marketing budget trends in 2022 based on Gartner's CMO Spend Survey, highlighting shifts in spending and strategies.

  #B2B SaaS #Strategy

  
• Sep 22, 2020 • Advertising • 3 min read

  How to enhance creativity when refreshing advertising creative

  Best practices on how to stir creativity to think up new advertising creative for B2B SaaS campaigns.

  #Content #Strategy #B2B SaaS

  
• Jun 15, 2017 • Analytics • 8 min read

  Procurify's 2015 Marketing Strategy: A B2B SaaS Growth Retrospective

  A look back at a 2014/2015 marketing strategy for Procurify, a B2B SaaS company, focused on the shift to data-driven marketing and measurement.

  #Strategy #B2B SaaS #Growth