How we built the Umamii B2B portal to enable a two-sided marketplace, covering key technical decisions and our execution strategy from V1 to V2.
How we used Google AI Studio and Gemini to build a B2B portal PoC in 72 hours, navigating verification challenges and a ship-and-iterate philosophy.
A complete guide to leveraging the CanExport SMEs program to scale B2B SaaS ad campaigns in Europe, and the lessons we learned from generating significant new sales.
How I applied my eCornell Product Management learnings to deliver a focused DocuSign integration without over-engineering.
How we turned the newly published ISO 42001 AI management standard into a successful marketing campaign experiment by moving fast.
Reflecting on a year of rapid B2B growth and the crucial shift from manual scaling to data-driven web operations.
Google’s research shows that companies can link first-party data sources, they generate 150% revenue from a single ad placement.
Effective marketing leadership in B2B SaaS isn't about a checklist of isolated skills. It's about how strategic thinking, agility, and empathy intersect to drive growth in a fast-paced environment.
Paid customer acquisition tactics are methods of attracting and acquiring new customers through paid advertising and marketing efforts, including paid search, social media, and content marketing.
Exploring whether traditional B2B sales and marketing are becoming obsolete due to increased privacy regulations and changing buyer behaviors.
