How we built the Umamii B2B portal to enable a two-sided marketplace, covering key technical decisions and our execution strategy from V1 to V2.
Why instant answers alienated users and how we built trust by defining the Umamii chatbot personality, tone, and intentional pacing.
How we used Google AI Studio and Gemini to build a B2B portal PoC in 72 hours, navigating verification challenges and a ship-and-iterate philosophy.
How I shipped a React Native app in weeks using Google AI Studio, Gemini, and Jules Agent, with only HTML/CSS experience.
A look at the real workflows of AI product teams in 2025: open source dominance, internal tools, and the rise of rigorous evaluations.
A complete guide to leveraging the CanExport SMEs program to scale B2B SaaS ad campaigns in Europe, and the lessons we learned from generating significant new sales.
How we turned the newly published ISO 42001 AI management standard into a successful marketing campaign experiment by moving fast.
Reflecting on a year of rapid B2B growth and the crucial shift from manual scaling to data-driven web operations.
Google’s research shows that companies can link first-party data sources, they generate 150% revenue from a single ad placement.
Effective marketing leadership in B2B SaaS isn't about a checklist of isolated skills. It's about how strategic thinking, agility, and empathy intersect to drive growth in a fast-paced environment.
