A practical approach to talking with users so you can validate feature requests, avoid bias, and build what truly matters.
Paid customer acquisition tactics are methods of attracting and acquiring new customers through paid advertising and marketing efforts, including paid search, social media, and content marketing.
Exploring whether traditional B2B sales and marketing are becoming obsolete due to increased privacy regulations and changing buyer behaviors.
An analysis of B2B SaaS marketing budget trends in 2022 based on Gartner's CMO Spend Survey, highlighting shifts in spending and strategies.
A look at how marketing automation is reshaping the industry, and what marketers should do to adapt.
Best practices on how to stir creativity to think up new advertising creative for B2B SaaS campaigns.
We're pivoting our GRC marketing strategy to focus on high-value assets. Here is the plan for FedRAMP eBooks, video content, and case studies.
A strategic overview of the GRC software market, focusing on our competitive positioning against players like ZenGRC and RSA Archer, and detailing our 'all-in-one' value proposition.
A deep dive into doubling leads for GRC software through targeted PPC, precise tracking, and strategic content.
A look back at a 2014/2015 marketing strategy for Procurify, a B2B SaaS company, focused on the shift to data-driven marketing and measurement.
